Summary: Recent weeks have seen strengthening confidence amongst Americans when thinking about the safety of travel and hospitality in local communities. But significant concerns persist. As of early June, less than half of U.S. travelers feel it is safe to open their community to travelers (46%) or feel dining and shopping in their local community is safe (44%). Only 44% feel safe traveling outside their community. A positive note, all these figures are up from around one-third of respondents three weeks ago.
Bottom Line: Despite these improvements, a significant challenge with confidence persists that is limiting the recovery of travel. A top priority is building the confidence of locals, so they feel safe getting out to dine and shop in their own community as well as welcome visitors.