Summary: As the COVID-19 pandemic is disproportionately impacting older Americans, it’s not surprising that Baby Boomers are less engaged and excited about planning travel than younger U.S. travelers (Gen Y and Gen Z). The good news is there has been growing excitement in planning travel amongst older U.S. travelers in recent weeks.
Bottom Line: Reaching and motivating younger travelers is likely to be easier and more effective through 2020. For older Americans, the desire to travel will be low as the pandemic persists. To engage older travel markets, the focus will need to be more heavily on addressing both travel needs and health concerns.