Global All-Stars 2022

Inspiration, insights and ideas from around the world

Keynote session

For more than a decade, Global All-Stars has delivered the latest ideas, insights and innovations for destination organizations from around the world at Destinations International’s Annual Convention. This year, we focused on the “Destination Organization of the Future.” In a world and an industry reshaped by a global pandemic, along with the other major shocks and risks confronting destinations, what does this mean for your organization?  What strategies, skills and resources will your organization need to meet the challenges and opportunities of the future? This session brought together a leading city, state and international tourism organizations to share their groundbreaking work and discuss how destination organizations must meet the future.

Individual presentation recordings

Adam Burke | President & CEO, Los Angeles Tourism & Convention Board

Chelsea Ruby | Tourism Secretary, West Virginia Deptartment of Tourism

Signe Jungersted | CEO & Founding Partner, Group NAO

Jos Vranken | Managing Director, Netherlands Board of Tourism & Conventions

Jos was unable to travel to be at the event, but he shared this virtual presentation on how NBTC is thinking about the Destination Organization of the Future.

Destination organization of the future


Building on the Global All-Stars keynote, this panel discussion examined what it means to be a “Destination Organization of the Future.” What are the practical realities of updating your strategies, skills and resources to meet the challenges and opportunities of the future? The session combined practical examples of how organizations around the world are adapting with the latest insights from a global research project on community engagement, Time for DMOcracy.

Past Global All-Stars Sessions

Global All-Stars 2021

The 2021 session featured five leading destinations from around the world, sharing ideas, insights and innovations for a post-COVID world. Singapore led the world in their health and safety response to COVID-19 and in mapping an exciting hybrid future for events. Iceland has been a pioneer in the reopening of international tourism after COVID-19 and a long time innovator in both destination marketing and management. Gothenburg, ranked as the world’s most sustainable destination, has led the world in what ‘building back better’ means in practice. Leaders from the U.S. discussed how to turn local and global lessons into action, and how destinations must embrace and thrive in the face of disruption.

Global All-Stars 2020

In its ninth year at Destinations International’s Annual Convention, Global All-Stars 2020 boldly reimagined tourism and DMOs in a world recovering from the COVID-19 crisis. Two leading state tourism directors, Todd Davidson, CEO of Travel Oregon, and Rita McClenny, President & CEO of Virginia Tourism Corporation, collaborate to identify the five ways tourism will be changed forever. Signe Jungersted, CEO and Founding Partner of Group NAO, summarized three key ways DMOs must adapt to survive and thrive in a world post COVID-19 vaccine.


Global All-Stars 2019

In its eighth year at Destinations International’s Annual Convention, Global All-Stars brought together speakers from Condé Nast Traveler, Wonderful Copenhagen and Vibram to discuss the topical theme of trust, focusing on “Trust in the Future, Trust in Place and Trust in Brand”. In case you missed the presentation in St. Louis, or want to watch it again, check out the resources here. 

Global All-Stars 2018

In this exciting session, we experienced a global storytelling journey with Airbnb, learning about the elements that drive their most compelling and buzzworthy content; heard from a world leading urban architect on the latest trends in “placemaking,” reimagining downtown and public spaces to benefit visitors, locals and businesses; and saw how Google Street View is bringing more advanced and compelling content to their platform and what this means for destinations.   

Global All-Stars 2017

The 6th annual Global All-Stars session featured three world-leading innovators in travel, technology and marketing; Dylan Thuras of Atlas Obscura, Vanessa Sain-Dieguez of Hilton and Varune Harnarine of Google. The session highlighted how to empower locals and visitors to share the weird, hidden and wonderful gems in every destination, discussed best practices in combining “High Tech & High Touch” in customer service and took a look at the future of the Internet according to Google including the rise of voice, AI and machine learning.

Global All-Stars 2016

Global All-Stars moved to the main stage at DMAI’s 2016 Annual Convention. This session discussed the power of user generated content and social media and the use of new technology, showcased the learnings and successes of new influencer and content programs and took an exciting, fresh look at new developments in the hotel sector, highlighting what they can teach destination marketers in targeting the affluent traveler, nurturing community, connectivity and a sense of place.