Global All-Stars Breakout SessionInspiration, insights and ideas from around the world
Breakout session: Stories of survival and recovery
This session shared inspirational stories of attractions, activities and destinations that are not only surviving COVID-19 but are setting themselves up to thrive in a post COVID-19 world. Douglas Quinby, Co-founder & CEO of ARIVAL, presented an inspiring gallery of Global All-Star tourism businesses, highlighting those that are remarkable examples of response, recovery and reimagination. A panel discussion featuring Douglas, Nancy Mammana, Chief Marketing Officer of NYC & Company, and Corey Breton, Chief Revenue Officer of Legends Attractions, highlighted the essentials of a robust recovery plan for any destination and their attractions, summarizing practical lessons and critical best practices for successfully reopening and reengaging with locals & visitors.
Douglas Quinby | Co-founder & CEO, Arival
Douglas Quinby has deep experience in consumer and industry research with extensive background in quantitative and qualitative methodologies. He co-founded Arival in 2016 to fill the void in insights, information and conferences for travel’s third-largest and most important sector: Tours, Activities and Attractions. Since then, Arival has become the defining platform for the sector.
Nancy Mammana | CMO, NYC & Company
Nancy Mammana is the Chief Marketing Officer of NYC & Company, the DMO for the City of New York. She has had a successful career in marketing and partnerships with a heavy focus on travel and tourism, culinary and arts promotion. Nancy also has extensive agency experience, having worked with The Marketing Arm for 10 years as Vice President, Account Services, representing major brands such as Pepsi, Monster, Victoria’s Secret, American Express and Staples.
Corey Breton | Chief Revenue Officer, Legends Attractions
Corey Breton has enjoyed a 16-year career in professional sports, entertainment, and attractions that has taken him from one side of the country to the other. Breton currently serves as Chief Revenue Officer of Legends Attractions and is responsible for expanding the division’s sales and partnership business. Corey also serves on the board for Make-a-Wish LA, Covenant House LA, and WMU Alumni Board.
Additional Resources from the Panelists
Global All-Stars Keynote Session: Reimagining the Future of Travel
Tuesday, July 14, 3:20pm ET
In its ninth year at Destinations International’s Annual Convention, Global All-Stars 2020 boldly reimagined tourism and DMOs in a world recovering from the COVID-19 crisis. This year’s Global All-Stars presenters included Todd Davidson, CEO of Travel Oregon, Rita McClenny, President & CEO of Virginia Tourism Corporation, and Signe Jungersted, CEO and Founding Partner of Group NAO.
Past Global All-Stars Sessions
In its eighth year at Destinations International’s Annual Convention, Global All-Stars brought together speakers from Condé Nast Traveler, Wonderful Copenhagen and Vibram to discuss the topical theme of trust, focusing on “Trust in the Future, Trust in Place and Trust in Brand”. In case you missed the presentation in St. Louis, or want to watch it again, check out the resources here.
In this exciting session, we experienced a global storytelling journey with Airbnb, learning about the elements that drive their most compelling and buzzworthy content; heard from a world leading urban architect on the latest trends in “placemaking,” reimagining downtown and public spaces to benefit visitors, locals and businesses; and saw how Google Street View is bringing more advanced and compelling content to their platform and what this means for destinations.
The 6th annual Global All-Stars session featured three world-leading innovators in travel, technology and marketing; Dylan Thuras of Atlas Obscura, Vanessa Sain-Dieguez of Hilton and Varune Harnarine of Google. The session highlighted how to empower locals and visitors to share the weird, hidden and wonderful gems in every destination, discussed best practices in combining “High Tech & High Touch” in customer service and took a look at the future of the Internet according to Google including the rise of voice, AI and machine learning.
Global All-Stars moved to the main stage at DMAI’s 2016 Annual Convention. This session discussed the power of user generated content and social media and the use of new technology, showcased the learnings and successes of new influencer and content programs and took an exciting, fresh look at new developments in the hotel sector, highlighting what they can teach destination marketers in targeting the affluent traveler, nurturing community, connectivity and a sense of place.